LEAD Unveils Mahotsav 2023: A Grand Celebration of Swadeshi, Swawlambhan & Sanskriti in Jammu, Kashmir & Ladakh

'LEAD Unveils Mahotsav 2023: A Grand Celebration of Swadeshi, Swawlambhan & Sanskriti in Jammu, Kashmir & Ladakh'

LEAD(LJK Economic Growth and Development Dialogue) is organising Mahotsav 2023 -Jammu Kashmir & Ladakh on 9th & 10th of December 2023 at GulshanGround, Police Line Jammu. This two-day extravaganza aims to showcase richdiversity of Swadeshi products, foster the spirit of entrepreneurship and celebratethe rich culture & heritage of Jammu Kashmir & Ladakh.


Theevent will feature a diverse range of stalls exhibiting local products,cuisines, handicrafts, startup ventures, cultural exhibitions and alsohighlighting new tourist destinations.The Mahotsav will have more than 100stalls showcasing indigenous products and services with anticipated footfall ofthousands of people. Events are schedule caters to people of all age groups,with captivating events tailored for students, children, college students,young entrepreneurs, women, sportsperson and army veterans. This grand event,with its vibrant stalls, cultural performances, and a rich display oftraditions, promises to be a spectacle that the community will cherish andremember.


Embracingthe theme of Swadeshi, Swawlambhan & Sanskrit, Mahotsav 2023 stands as avibrant testament to celebrating local excellence and preserving culturalheritage. This extraordinary event serves as a pivotal platform, endorsing andempowering local businesses in alignment with the ideologies of Vocal for Localand Make in India. Simultaneously, the Mahotsav endeavors to foster'Swawlambhan,' reflecting its alignment with Startup India, nurturingentrepreneurship, and instilling a sense of self-reliance within the youth andthe broader community. More than a celebration, Mahotsav 2023 becomes acultural mosaic, creating a profound sense of unity and pride among the peopleof Ladakh, Jammu & Kashmir, as they collectively cherish their remarkableculture and heritage


LEADhas decided to organize the ‘Mahotsav 2023’ and make the event their annualfeature with a vision to create a platform to unlock the immense potential oflocal offerings, encourage the spirit of entrepreneurship and foster a profoundsense of unity and pride among people of Jammu, Kashmir & Ladakh. LEAD is aplatform, first of its kind, a Citizens initiative of like-minded individuals& professionals working towards sustainable development of the UnionTerritories of Ladakh, Jammu & Kashmir. This event is a testament of LEAD’scommitment to promote economic growth and sustainable development in theregion.


In a dialogue organized atthe Press Club, Jammu, Director LEAD Sunil Shah, Board members of LEAD - RajeshGupta, Sanjeev Sharma and Vikram Gujral were present at the Press Conference.